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“Kathy is the epitome of the adventure Mom! Her family is her passion and she lives it every day. That same energy that she puts into her family comes through on the Adventure Mom blog site, and they are making waves, not only locally, but around the world. ” — IABC UTAH, October 2014
The New York Times: Business Travel for a Cause: Admirable. Still Painful.
Local Accolades: Utah Business Magazine, Utah CEO Magazine, Wasatch Women Magazine and on KSL
•Speaker: Ladies Who Launch, Biz Divas, IABC and Utah Blogger Association.
•Awards: Utah Business 40 Under 40, Stevie award Finalist, Westminster Business Plan Competition Top Ten
Tired of nagging and getting nowhere? Here’s how to work with your child’s personality to solve bad behavior—for good!By Deborah Skolnik
You wouldn’t send your pre-schooler to soccer in his dad’s size-13 sneakers, would you? Of course not—talk about mismatches! Yet when it comes to discipline, we rarely tailor our approach to our child’s temperament. Whether our kid’s shy or brash, a great arguer or a genius at covering his tracks, we respond the exact same way when he’s out of line, then wonder why nothing changes.
There are legit reasons to assess your child’s personality and fine-tune your repertoire. First off, it’s for your little one’s own good: A recent study at the University of Washington, Seattle found that when you match your parenting style to your child’s temperament, his risk of anxiety and depression is halved. And wouldn’t it be awesome not to have to keep repeating yourself over and over? And over? OK, maybe you’ll still have to with your partner. But your kid? Pick the way he pushes your buttons from our list, based on what experts say are some of parents’ most common frustrations. Then dig in for ideas that may actually get your child to listen.
Your Challenge: Clown Control
Is your kid a cutup? You know, the one who’s always sticking up two fingers behind his sister’s head just before the camera snaps (family photo, take 17…argh!). Jonah Dalton, 4, of Salt Lake City, fits the bill: “He’s like our yellow Lab puppy—high-energy,” says his mom, Kathy.
In the MOMENT: Your first instinct may be to shout “Knock it off!” but you’ll get better results if you’re more specific, says Louis Lichtman, Ph.D., a professor of psychology at Alfred University, in New York. “Your child may not understand the impact of his behavior,” he says. Take him aside, give him a moment to calm down, then explain the problem (“When you make devil’s ears behind your sister, the picture is ruined and we have to do it all over again”). If he shapes up promptly, fine. If not, Lichtman recommends a brief time-out. If he’s verbal enough, have him recap what he did wrong and what he’ll do differently going forward. If he can’t, explain it again.
For the FUTURE: Find ways to channel your child’s exuberance. Dalton always tries to give Jonah a little extra running-around time before church or preschool: “It helps him get his wiggles out,” she says. She also sets clear expectations before they go into more formal situations, like family gatherings (“You can run in Aunt Sandy’s backyard but not inside the house, where it will be crowded”). “If I catch him about to do something he shouldn’t, I say ‘Now Jonah, you’re about to do X. Is that really what you want to do?’ That’s usually enough to get him to reconsider.” But don’t stifle that fun-loving personality, adds Laurie A. Couture, parenting coach and author of Instead of Medicating and Punishing. When taking a family portrait, for instance, say to everybody, “OK, we’re going to take a few serious photos, then some silly ones.” Your child will try a little harder to hang in, knowing the fun stuff is coming. And who knows, Couture adds, “five years from now, the silly picture may be your favorite.”
Guest Author, Kathy Dalton writes: You might not know it, but there’s a dramatic shift occurring right this second within the advertising industry. Today’s advertisers are focusing less on traditional advertising methods and more on word-of-mouth advertising. Why? Simply put, because it gets results. People love to talk, especially about their favorite products or services, and they’re also more likely to trust a product recommendation from a friend over a commercial or other traditional marketing method. Put the two together, and you have the word-of-mouth recipe for success.
About 80% of word of mouth takes place offline, but you can easily take it online to speed up the process and make word-of-mouth marketing work for you. And the best news? It’s really cheap, usually FREE. Here are ten things you can do RIGHT NOW to get people talking about your product or service. Remember: keep your message simple then do everything you can to make sharing your message easy peasy, lemon squeezy.
TEN Things You Can Do RIGHT NOW
1. Start a blog – A blog does not magically generate customers, but it does start the conversation. Get readers to link back to you. If you already have a blog, ask to be a guest blogger, provide interesting content, and be a thought leader within your industry. Be sure to make your blog button available and easy to post.
2. Rule of Three – When handing out a flyer or business card don’t just hand out one; hand out three so potential clients have a couple extra on hand to share with friends.
3. Give out samples – Everyone loves something for free. Maybe it’s a mini sample or a gift bag with purchase. When sending out your packages, include stickers or business cards.
5. Coupon – Create a “Friends and Family” coupon that can be easily forwarded or posted on Facebook or Twitter.
6. FREE Report – Create a FREE report, downloadable fact sheet, or worksheet on your website.
7. Conference Call – Use a service like www.FreeConferenceCall.com to host a FREE call where customers can get an update on what you’re working on and then open it up for questions. Record the call and put it up on your website.
8. Create a YouTube Channel – Establish your own channel on www.YouTube.com where you can post videos and have customers post theirs.
9. Contest – Create a contest around submitting a video for the most embarrassing moment, cutest kid, or funniest dating story. Have customers post their videos on your YouTube channel. Give away free product or create affiliate relationships and help support other businesses by giving away their product.
10. Product Review – Send out your product to bloggers and have them review it on their blogs.
The fact is, word of mouth marketing is taking place and people are already talking about you. Use these ten tips to take part in the conversation, both online and off.
Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz, Kaplan Press; Revised edition (February 3, 2009)
Kathy Dalton is marketing obsessed. Her twelve years’ experience in marketing, advertising, product development, and the health sciences industry led her to launch The Kadis Group, her personalized marketing consultancy. Kathy loves helping local businesses and is currently working on marketing My New Enterprise, a project aimed at helping new entrepreneurs start their own businesses.
Kathy is also co-founder of the Little Stinker™ natural skin-care line for babies and mothers. She just launched its flagship product, a Little Stinker™ baby butt spray, and is scheduled to launch two more products for nursing mothers. Little Stinker is proudly manufactured in the USA and contains natural ingredients and organic botanicals.
Kathy is a full-time wife and mother. In her free time, she loves to take her son on bike rides, write her personal blog, and read.
Introducing Kathy Dalton, Co-Founder and CMO of Little Stinker
Have you ever changed a diaper and wished you had a gas mask close by? Kathy Dalton sure has! As co-founder and marketing guru of the cheeky product line, Little Stinker, Kathy is making parenthood a friendlier work environment for us all. Check out her down-to-earth, reality-based parent product line at LittleStinkerUSA.com, or follow her on Twitter @mylittlestinker.
Hometown: Salt Lake City, Utah, but was born in Odense, Denmark.
Current Residence: Salt Lake City, Utah
Education: B.A., Marketing Communication from BYU
Professional Background: Marketing, Advertising, Event Planning and Product development.
What you wanted to be when you grew up: A princess, what else?
What you are: Superhero mom, sassy wife, business owner and entrepreneur
Brief summary of your start up: Little Stinker natural skin-care line for baby and mother. I am one of three business partners, but I am the sassy (and cuter) business partner. The other two are dads. We met six years ago while working together, and we all had kids in diapers at the time.
We were at lunch one day and Brick said, “You guys, I was changing the worst diaper. Wouldn’t it be great if there was something that could solve that lingering odor but used natural products?”
Travis, our formulator and regulatory compliance guy, jumped in, “Yeah, we could formulate it with chamomile and lavender.”
We’ve all had one of those embarrassing public poops and your kid stinks up the place… Little Stinker started out as a baby butt spray but has grown into a skin-care line for baby and mother to resolve the smelly issues of parenthood.
Little Stinker uses natural ingredients and organic botanicals. It is formulated to be hypoallergenic and is pediatrician and dermatologist tested.
Company Website? www.LittleStinkerUSA.com
What inspired you?
Parents change over 6,000 diapers before potty training. That’s a lot of stinky diapers. We believe in making that process a little easier to deal with.
How long have you been in business? One year, but just launched our Little Stinker line in February.
How did you fund it? Self-funded. We are strong believers in building a business on a shoestring.
Do you have a Fairy Godmother (or Mentor)? Not officially, but I have had the support of many nurturing mentors throughout my career including my sister, mother, and grandmother. Specifically, Diane LeRoy has played a large role in my life, personally and professionally.
Do you belong to any Business Organization or Networking Groups? Start Up Princess, Ladies Who Launch, Biz Divas,
Current Business Challenge? As a new business building brand recognition and getting the word out about our product. Then keeping the momentum going. We would love to see Little Stinker sold in local baby boutiques and in Wild Oats.
What are you doing about it? We have just hired a sales rep, Jen Pax, to support us. We are excited to have her on board.
Favorite motivational quote: “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.” Marianne Williamson
Family? I married my kindergarten crush, Jon. He is a handsome, rugby-playing, banjo-picking, and back-country split-boarder hubby. One son, age two, that loves to go on bike rides with me in the Chariot. We have a Nova Scotia Duck Tolling Retriever, Banjo, that likes to go for hikes and play catch. We are blessed with a close supportive family.
If so, how do you balance family and business? Prioritizing and organization. Plus I have a great friend that comes over with her son to play with my son.
Favorite book? That’s a hard one. Right now I am re-reading Lynch Pin by Seth Godin, No Matter’s What by Lisa Nichols, and The Hunger Games by Suzanne Collins. But my favorite books for business are Nice Girls Don’t Get the Corner Office by Lois P. Frankel and The Purple Cow by Seth Godin.
What do you do to relax? We love outdoor activities: biking, skiing, cross-country skiing, camping. I like to read, do photography, and I write a personal blog, www.goadventuremom.com.
What do you want to change most about your world? Help parents find real solutions to the day-to-day of parenthood. We want to contribute to helping babies get diapers. A percentage of our sales goes to helping parents buy diapers for their babies. I believe strongly in the law of tithing and apply this principle to business. If we all give ten percent of our time and talent, not just personally, but professionally, we can make a difference.
What are you most proud of? Being a wife, mother, and friend. I feel that every day is a gift. When our son was born six weeks prematurely we weren’t sure what the outcome would be. Often I look at him and marvel at what a blessing he is.
What advice would you like to offer other Start Up Princesses?
1. Be passionate. You have to love what you do.
2. Ask for help. Going from a competitive corporate environment, I was surprised by how collaborative and supportive women are. Over the last year I have made some incredible friends that have blessed my life simply because I needed their help and asked for it.
3. Have an All Star team. Surround yourself with people that share your vision and want to be a part of it.
Favorite Magic Wand (tool/resource)? Diet Coke, iMac computer, iPhone, Mommy Blogs, Twitter, Facebook, http://sethgodin.typepad.com
If you could design a tiara, what precious stones would you use? Diamonds and sapphires
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Westminster Business Plan Competition